AI copywriting: how to write copy that sells
Most AI copy reads the same: generic, impersonal, full of phrases like "in today's fast-paced world." The algorithm spots it, the reader does too. Both leave.
The secret of good AI copywriting is three layers: a strong brief with a concrete customer avatar, quality references (your best past copy) and a human editor who fine-tunes the rhythm.
With clients we use our own prompt templates for each content type: landing page, email campaign, product description, blog. Each template includes brand voice, no-go words and structure tested across dozens of campaigns.
Real number: an email campaign rewritten with our workflow lifted open rate from 18% to 34% and click rate from 2.1% to 6.8%. Same product, same audience, different copy.
If your copy isn't bringing customers, don't spend more on ads — fix the copy first. Send us the current page and we'll write an alternative hero section for free.
