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    AI website chatbot: when it grows revenue and when it annoys

    A realistic guide to deploying a chatbot so it helps customers — not chases them away.

    MartinAug 12, 20265 min read
    AI website chatbot: when it grows revenue and when it annoys

    AI website chatbot: when it grows revenue and when it annoys

    A badly deployed chatbot can cut conversion by 15%. A well-deployed one raises it by 25%. The difference comes from three details most companies underestimate.

    First detail: timing. A pop-up after 2 seconds annoys. A pop-up after a product page click and 30 seconds of inactivity helps. AI today spots a hesitating visitor and engages at the right moment.

    Second detail: knowledge. A chatbot wired to your pricing, products and FAQ answers accurately. A generic hallucinating bot costs you trust. We always build RAG over your own documents.

    Third detail: escalation. The bot must say "I can't solve this, handing over to a human" and transfer instantly. Loop frustration hurts the brand more than no bot at all.

    Considering a website chatbot or have one that isn't working? Let's look at it — 30 minutes free, concrete recommendations and a transparent calculation of whether it pays for your business.

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